FUSD
Media kit

The officialFUSD media kit.

Logos, colours, type, contracts and voice. Everything you need to represent FUSD cleanly anywhere: from listings to press to product.

Logos

The marks

FUSD and FUST share a circular orb mark. Use the master file unless you need a specific size; never re-export from a smaller PNG.

FUSD logo

FUSD

The appreciating stabletoken.

FUST logo

FUST

Companion utility token.

On paper

Keep clearspace of at least the orb’s diameter on every side.

On dark

Keep clearspace of at least the orb’s diameter on every side.

Palette

Colour

A single brand green, scaled from soft tints for surfaces to deep tones for type and CTAs. Click any swatch to copy its hex.

Brand green

Ink & paper

Green 700 for primary CTAs
Green 100 for soft surfaces
Ink for body text on paper
Don’t tint photos green
Don’t use green 300 for body type
Don’t mix in non-brand greens
Typography

Type system

Geist for display, Inter for everything else. Tight optical tracking on headlines, generous leading on long copy.

Display · Geist

A dollar that does more.

  • 700 · 88pxThe quick brown fox.
  • 600 · 56pxThe quick brown fox.
  • 500 · 32pxThe quick brown fox.
Body · Inter

Backed 1:1 by USDC. Fully on-chain. Built so today's price is the lowest it ever was.

  • Regular · 18pxThe quick brown fox.
  • Regular · 16pxThe quick brown fox.
  • Medium · 14pxThe quick brown fox.
  • Mono caption · 12pxThe quick brown fox.
Tokens

Smart contracts

Always link to or copy the canonical addresses. FUSD is the appreciating stable; FUST is the utility token.

FUSD

Ethereum mainnet

ERC-20

FUST

Ethereum mainnet

ERC-20
Voice

How it sounds

Confident, plainly-spoken, never hyped. Lead with what FUSD does for the holder, then show the proof.

✓

Do say

  • The appreciating stabletoken.
  • Backed 1:1 by USDC.
  • Today's price is the lowest it ever was.
  • Live, on-chain, verifiable.
✕

Don't say

  • Moonshot. Yield. Passive income.
  • Guaranteed returns.
  • Best stablecoin ever made.
  • Anything making investment claims.
Contact

Need anything else?

Email us for vector source files, partnership artwork, or interview requests.

Press & partnerships

We’ll send vector logos, lockups, and high-res shots back the same day.

Email the teamTelegram